Coca-cola will be using special filters to sort out the various components of milk, and then reassembling it with more of the good stuff in it, they claim. As a result of this process, it will be lactose free, will have 50 percent more protein, 30 percent more calcium, and 50 percent less sugar.
The Fairlife line of products is expected to cost about twice as much as regular milk. They will also have a special version just for athletes – Fairlife's Core Power.
Each of these Fairlife Coke products will be released sometime in Late February or early March. They are being made in partnership with the Select Milk Producers, which is a dairy cooperative.
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Source: http://finance.yahoo.com/news/coke-bets-premium-milk-boost-141641207.html
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Graphics: Mine
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Keywords: Coca-Cola, Fairlife, premium, milk, Coke product